Stop sending Resumes! Start Strategizing with LinkedIn.

by Mary Toomey on September 11th, 2014

Searching for employment can be a frustrating daily grind.    Sending your resume and well-crafted cover letters to multiple job openings that you know you are qualified for, but never even get a phone call.  It seems your efforts are not working as you continue to keep sending resume after resume out.   You have to stop this madness and change your strategy now!   First, start thinking of every job that is posted and you are qualified for, as a job lead.  You need to look at the lead as an opportunity to find someone at that company, to send your resume to.  LinkedIn is one the best tools for networking your way to find someone who will actually read your resume.  Here is how to use LinkedIn to get your resume in front of a Hiring Manager.

Research the company on LinkedIn    Find the company on LinkedIn. Follow the company by clicking the yellow follow button in the right corner.  The company page on LinkedIn will show all the employees that are on LinkedIn and how you are connected to them.  It will sometimes also list all the job postings and who posted the position.  The person, who posted the position, would be a great person to connect with.  Take a look at their profile and find a way to connect to that person.  If you know someone they are connected to, ask for a introduction.  If you are not connected, research their profile.  See what groups they are in and join a group that they are also in.  Once you join the same group, you are allowed to ask to connect to this person.  Make sure you write a personal note as to why you would like to be connected.  Once they connect to you, thank them for connecting and then tell them of your interest and why you would be an excellent candidate for the position.  They might not be the hiring manager but they could lead you to the manager. 

  1. Start Connecting!   If the Hiring Manager is not listed on the job posting and you do not have any connections at all with the company, it is time to start connecting.   Review the list of the employees one by one.  Find someone at the company that might have a job title that is similar to the department that would work.   Read the profiles; look for a reason to connect to them.  Did they go to the same college as you? Did they work on a similar project?  Do you have a common interest as them?  Anything for you to make a connection and reach out to them to ask them to connect with you.  Again, make sure when you ask to connect to this person, you give them a reason why you are connecting.  Once you are connected to one employee of the company, you are most likely going to be a second connection to most of the people in at least their department.  This is your chance to network to find the Hiring Manager or someone to hand deliver your resume to. 
  1. Now What?   You researched the company and now you are connected to someone at the company.  Your goal now must be to get your resume with a compelling reason for them to hire you for the position in their hands.  Make sure you ask your connection if they know of who you should send your resume to and their email address.  If it is a great connection, ask them if you could send them your resume and have them carry your resume to the hiring manager.   If your research only found a name of the Hiring Manager or the name of someone in the department and you don’t have too much of a relationship, why not send them a letter in the mail?   Hardly anybody sends letters anymore and especially if the envelope is handwritten!  They will definitely open it and if they are not the right person, chances are, they will deliver your information to the right person.   This would be setting you apart from the rest.
  1. Keep Connecting.  Even though a company might not have a job opening now, things can change in an instant.  Research all the companies that you would like to work for. Check out their LinkedIn Company page and start connecting with their hiring managers, human resources and   to those people who you are 2nd connected to that work in the department you want to work in.  Make sure after you connect with them, you let them know that you are looking for a position and that if anything opens up, that you would love to work for them.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

LinkedIn is a great networking tool when used correctly to start getting your resume into a human’s hands with possibly a referral.  It does require a bit of work, but the work that you will put into using LinkedIn will be much better use of time than shot gunning your resume into that deep black hole.  How well do you think you know LinkedIn?  Here is a way to track your LinkedIn IQ:  https://theprofessional.me/linked_in/li_profile/

Raves & Praise

Jean S.

PMP Certification Training, Lombard, 2008

I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"

Christopher Fowler

MCSA

Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.

Jennie

Student Employment Success - Project/Process Manager

My Career Services Manager was very friendly and helpful and had excellent follow-up. She seemed to really care how things were going and kept me moving in the right direction. The resources available in job search were great and the visibility that there were jobs out there looking for my skillset was promising. Additionally, the training, as well as having an updated resume stating the Microtrain course work I had taken made me feel more confident and marketable as I looked for employment. It showed that I was dedicated and took project management and process management seriously.

Kaycee Ekufu

MCSA

The instructor [Al Khalfan] was very knowledgeable in the field. He presented the materials and concepts with a professional touch. He also frequently adds humor to his teachings, which made it easier for me to understand. The support staff was all nice, gentle, caring, and very helpful. The materials, rooms and amenities were excellent and exceeded expected standards.

Scott Wilson - Team Bradley

Employer Partner Feedback

Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.

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