SEO Fundamentals
Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but helps maintain its relevance in an increasingly competitive digital landscape.
About this Course
In this two-day training course you'll familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis.
This SEO training course is intended for business owners, marketers, and front-end developers who want to enhance their marketability.
This training course is meant for those with minimal SEO experience looking to master all the essentials concepts of SEO. This program is best suited for:
- Entrepreneurs looking to boost site rankings through SEO tactics
- Marketing professional looking to learn new digital marketing skills
- Individuals interested in exploring a career in digital marketing
Outline
- Intro to SEO & the benefits of SEO
- How Search Engines Rank Websites
- Keyword Research Techniques Techniques for Writing SEO Content
- On-Page Optimization Best Practices
- Off-Page Optimization
- Link Building Strategies
- SEO Tools to Spy on Your Competition
- The proper way to setup your website structure for SEO
- Mobile SEO: Key elements for mobile optimization
- SEO Audit: what is it & which tools to use Measuring & Reporting on SEO Success
Prerequisites
Students must be comfortable using a computer. No other prior knowledge is required.
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David
A Cisco Success Story
I attended a resume writing seminar & conducted mock phone interviews with a Microtrain career counselor. These two activities gave me a leg up on distinguishing myself from all the other people looking for work. Since the career counselor's at Microtrain had a track record of getting people hired, their insight and positive past experiences helped me tremendously in getting hired with a Cisco Voice Systems Integrator in the Chicago area. I was hired as a Cisco Voice Tech Engineer with a starting salary of $65,000 / year with a Cisco voice systems reseller located in the Chicagoland area. Microtrain was very instramental in making this a reality. From expediting my WIA grant, to providing excellent hands-on training from knowledgable instructors I was able to achieve becoming certified with my CCNP. Microtrain's career services was the final catalyst in connecting me with this company by communicating with them on my behalf and with me in setting up the interview. One week later and I was hired. No joke. Thanks Microtrain!
D. Easter
PMP Certification Training, November 2008
Thanks Microtrain for conducting a great PMP course that set me on a successful path to obtain my PMP certification. I have passed the test!
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Ron Cwik
PMP Certification Training, 2008
Great training facility. Great instructors. Great experience.
Robert Graf
MCSA
Microtrain presents the course material in an interesting and concise manner. Microtrain gives the student all the resources necessary to pass the certification exams. Both the Chicago and Lombard facilities were excellent, and the staff goes to any length to accommodate any student changes.
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