Instagram Marketing
Take a close look at Instagram to choose the digital marketing strategy that works best for you. Master content strategy, learn about Instagram advertising, and find out how to build a following.
About this Course
Take a close look at Instagram to choose the digital marketing strategy that works best for you. Master content strategy, learn about Instagram advertising, and find out how to build a following.
Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’ positioning within the competitive marketplace. This one-day class closely examines one of the most popular platforms: Instagram. Alongside the content, the workshop explores platform functionality and advertising. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them. Get started learning about the benefits of social media marketing on our blog.
This class is a comprehensive look at all aspects of Instagram marketing.
Outline
Section 1
- Introduction to Instagram
- Hashtag 101
- Content and Interactions
Section 2
- Creating a Business Page on Instagram
- Paid Advertising with Instagram
- How to use Shopify with Instagram
Section 3
- Determine your Brand Image
- Developing a Strategy for Instagram Content
- Understanding the Earn-first Approach
Section 4
- Creating a Content Theme
- Strategies for Capturing Content
- Developing a Community
- Creating a Post Cadence
Prerequisites
None
Exam Pass Guarantee
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David
A Cisco Success Story
I attended a resume writing seminar & conducted mock phone interviews with a Microtrain career counselor. These two activities gave me a leg up on distinguishing myself from all the other people looking for work. Since the career counselor's at Microtrain had a track record of getting people hired, their insight and positive past experiences helped me tremendously in getting hired with a Cisco Voice Systems Integrator in the Chicago area. I was hired as a Cisco Voice Tech Engineer with a starting salary of $65,000 / year with a Cisco voice systems reseller located in the Chicagoland area. Microtrain was very instramental in making this a reality. From expediting my WIA grant, to providing excellent hands-on training from knowledgable instructors I was able to achieve becoming certified with my CCNP. Microtrain's career services was the final catalyst in connecting me with this company by communicating with them on my behalf and with me in setting up the interview. One week later and I was hired. No joke. Thanks Microtrain!
Karine Bucci
Project Management
Great class, loved the interaction and team-building exercises. Plenty of materials and learning tools supplied. Although it was a full week's class, never boring. Donna [Russell] was awesome and gave many supporting examples for better understanding.
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Robert Graf
MCSA
Microtrain presents the course material in an interesting and concise manner. Microtrain gives the student all the resources necessary to pass the certification exams. Both the Chicago and Lombard facilities were excellent, and the staff goes to any length to accommodate any student changes.
Ron Cwik
PMP Certification Training, 2008
Great training facility. Great instructors. Great experience.
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