Google Ads (AdWords)
Google AdWords is now known as Google Ads. In this one day course, MicroTrain will share our hints and tips to ensure your paid search activity is achieving the maximum return on investment with your AdWords spend.
About this Course
Our Google Ads (AdWords) course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Walk away with the ability to:
- Explain the mechanics of how the bidding auction works
- Create campaigns and ad groups with a full understanding of the different settings
- Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
- Write compelling ad copy and implement all the basic ad extensions at your disposal
- Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
NOTE: The Google Ads (AdWords) certification exam cost is FREE and administered directly from Google for those that want to earn their certifcation. You'll also earn a digital badge that can be displayed online.
Outline
What is PPC How are SEO and PPC different?
The Search Engine Landscape The key search players Key targeting features How does PPC work? Key metrics
Quality Score How quality score is calculated Quality score benefits What influences Quality Score Click Through Rate Relevancy Landing page quality How quality score affects your CPC How the Google Ads auction works
PPC Best Practice How are search accounts structured? What’s a campaign? What’s an ad group? What’s a keyword? What’s an ad? Campaign vs. ad group Optimisation levers
Keywords Generation keyword ideas Google Keyword Planner Keyword match types Close variants Broad match modified Negative keywords Using negatives intelligently Keyword mining
Campaign Structure Campaign and Ad group best practice
Ad Copy What are text ads? Anatomy of Google Ads ad copy Tips for writing good ads Ad extensions Ad disapprovals
Optimization Bid management Landing pages Ad copy Campaign settings Keywords
Optimization Schedule Daily, weekly and monthly tasks Common mistakes
Campaign Setup Walkthrough Campaign setup Ad group setup
Exam Pass Guarantee
At Microtrain we are committed to your success! Let us show you the return you get from great tech training. We will personally guarantee that if you take our class and follow our program you will be successfully certified!
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David
A Cisco Success Story
I attended a resume writing seminar & conducted mock phone interviews with a Microtrain career counselor. These two activities gave me a leg up on distinguishing myself from all the other people looking for work. Since the career counselor's at Microtrain had a track record of getting people hired, their insight and positive past experiences helped me tremendously in getting hired with a Cisco Voice Systems Integrator in the Chicago area. I was hired as a Cisco Voice Tech Engineer with a starting salary of $65,000 / year with a Cisco voice systems reseller located in the Chicagoland area. Microtrain was very instramental in making this a reality. From expediting my WIA grant, to providing excellent hands-on training from knowledgable instructors I was able to achieve becoming certified with my CCNP. Microtrain's career services was the final catalyst in connecting me with this company by communicating with them on my behalf and with me in setting up the interview. One week later and I was hired. No joke. Thanks Microtrain!
Robert Graf
MCSA
Microtrain presents the course material in an interesting and concise manner. Microtrain gives the student all the resources necessary to pass the certification exams. Both the Chicago and Lombard facilities were excellent, and the staff goes to any length to accommodate any student changes.
Jean S.
PMP Certification Training, Lombard, 2008
I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Karine Bucci
Project Management
Great class, loved the interaction and team-building exercises. Plenty of materials and learning tools supplied. Although it was a full week's class, never boring. Donna [Russell] was awesome and gave many supporting examples for better understanding.
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