Google Ads (AdWords)
Google AdWords is now known as Google Ads. In this one day course, MicroTrain will share our hints and tips to ensure your paid search activity is achieving the maximum return on investment with your AdWords spend.
About this Course
Our Google Ads (AdWords) course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Walk away with the ability to:
- Explain the mechanics of how the bidding auction works
- Create campaigns and ad groups with a full understanding of the different settings
- Choose the right keyword match types and use them to ensure you efficiently capture all relevant searches
- Write compelling ad copy and implement all the basic ad extensions at your disposal
- Pull reports and execute standard imitation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
NOTE: The Google Ads (AdWords) certification exam cost is FREE and administered directly from Google for those that want to earn their certifcation. You'll also earn a digital badge that can be displayed online.
What is PPC How are SEO and PPC different?
The Search Engine Landscape The key search players Key targeting features How does PPC work? Key metrics
Quality Score How quality score is calculated Quality score benefits What influences Quality Score Click Through Rate Relevancy Landing page quality How quality score affects your CPC How the Google Ads auction works
PPC Best Practice How are search accounts structured? What’s a campaign? What’s an ad group? What’s a keyword? What’s an ad? Campaign vs. ad group Optimisation levers
Keywords Generation keyword ideas Google Keyword Planner Keyword match types Close variants Broad match modified Negative keywords Using negatives intelligently Keyword mining
Campaign Structure Campaign and Ad group best practice
Ad Copy What are text ads? Anatomy of Google Ads ad copy Tips for writing good ads Ad extensions Ad disapprovals
Optimization Bid management Landing pages Ad copy Campaign settings Keywords
Optimization Schedule Daily, weekly and monthly tasks Common mistakes
Campaign Setup Walkthrough Campaign setup Ad group setup
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Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.
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Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
PMP Certification Training, November 2008
Thanks Microtrain for conducting a great PMP course that set me on a successful path to obtain my PMP certification. I have passed the test!
Great class, loved the interaction and team-building exercises. Plenty of materials and learning tools supplied. Although it was a full week's class, never boring. Donna [Russell] was awesome and gave many supporting examples for better understanding.
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