DES® Digital Event Strategist
The Digital Event Strategist® Certification offers a comprehensive toolkit to help you effectively plan, produce and measure results of digital events. This certification shows you are the authority on live stream and digital events.
It’s not surprising that digital events have thrived for the past decade. What is surprising, however, is they typically have lackluster production quality. Digital event strategy has often been treated as an afterthought or a nice-to-have at many organizations. In hindsight, it’s now obvious that not developing the skills to create a hybrid event strategy was an oversight and a mistake that we cannot afford to make again.
Why wait any longer? The Digital Event Strategist certification is here to help future-proof your events. Even if you are not equipped to lead the design, delivery, monetization and measurement of effective and highly interactive online gatherings that outperform expectations for participant engagement and ROI, by the end of the course, you will be!
Earning the Digital Event Strategist certification will give you the tools to:
- Plan, produce and measure digital and hybrid events from start to finish
- Monetize digital events through fresh pricing and sponsorship strategies
- Evaluate and choose the most sophisticated tech solutions
- And more!
PLEASE NOTE: Certification is granted after completing an exam the last week of the course. Exam cost is included with the course fee.
About this Course
In this course, you'll learn how to plan and produce digital and hybrid events from start to finish including understanding digital event types. In addtion, learn the process on managing the full life cycle of digital events including:
- Hybrid events
- Budgets and planning
- Digital event agenda
- Planning, checklists and best practices
- Marketing and registration
- Measuring outcomes
Outline
- Module 1: Industry Overview + Digital Event Types
- Module 2: Business Plan + Monetization
- Module 3: Content + Audience Engagement
- Module 4: Technology + Production
- Module 5: Marketing + Social Media
- Module 6: Measurement + RO
Exam Pass Guarantee
At Microtrain we are committed to your success! Let us show you the return you get from great tech training. We will personally guarantee that if you take our class and follow our program you will be successfully certified!
Raves & Praise
Christopher Fowler
MCSA
Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.
Karine Bucci
Project Management
Great class, loved the interaction and team-building exercises. Plenty of materials and learning tools supplied. Although it was a full week's class, never boring. Donna [Russell] was awesome and gave many supporting examples for better understanding.
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Ron Cwik
PMP Certification Training, 2008
Great training facility. Great instructors. Great experience.
Jean S.
PMP Certification Training, Lombard, 2008
I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"
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