Email Marketing
Discover the ins and outs of email marketing, from building an effective email list to designing compelling emails, and learn how to optimize your campaigns for maximum success. This short course will provide you with the knowledge and strategies you need to excel in the competitive world of email marketing.
About this Course
Take a deep dive into the fiercely competitive world of email marketing in this short course. Learn the qualities of a successful email marketing campaign, and optimize your own to grow subscriptions.
Outline
Email Marketing
Introduction to Email Marketing
- What is email marketing
- The role of email marketing
- What is needed to succeed at email marketing
Building Your Email List
- A look at email permissions
- Mistakes to avoid
- Strategies for building your email list
Email Campaign Creation
- The three types of emails
- Mass email vs Automated email
- The different types of email campaigns and when to use each one
Designing Effective Emails
- The elements that affects email success
- Best practices for creating each element
- Best practices for email content
Email Campaign Optimization
- A/B Testing
- Optimizing open rates
- Optimizing click through rate
Email Deliverability
- Delivery vs Deliverability
- Developing a good email reputation
- Steps for ensuring email deliverability
Prerequisites
None
Exam Pass Guarantee
At Microtrain we are committed to your success! Let us show you the return you get from great tech training. We will personally guarantee that if you take our class and follow our program you will be successfully certified!
Raves & Praise
Christopher Fowler
MCSA
Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.
Jean S.
PMP Certification Training, Lombard, 2008
I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Ron Cwik
PMP Certification Training, 2008
Great training facility. Great instructors. Great experience.
Karine Bucci
Project Management
Great class, loved the interaction and team-building exercises. Plenty of materials and learning tools supplied. Although it was a full week's class, never boring. Donna [Russell] was awesome and gave many supporting examples for better understanding.
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